BOWMAN
BOWMAN is one of the UK's leading bearing manufacturers, delivering high-performance bearing solutions across multiple industries through specialized engineering divisions.
As the business expanded, each division developed its own digital identity, creating fragmented user experiences and limiting the visibility of the umbrella BOWMAN brand.
The Challenge
Over time, individual BOWMAN divisions developed separate branding and disconnected digital experiences, resulting in stronger recognition for individual entities than the umbrella brand itself.
The existing ecosystem also created challenges in navigation, scalability, maintenance, and cross-division visibility.
The goal was to create a unified digital framework that could strengthen the BOWMAN identity while preserving the individuality of each division.
The Solution
We developed a scalable WordPress multisite ecosystem designed to unify branding, simplify management, and improve user movement across all business divisions.
The solution included:
- WordPress multisite architecture
- Unified branding and UX framework
- Centralized umbrella brand website
- Five connected division websites
- Cross-site navigation structure
- SEO-focused website architecture
- Responsive mobile-first development
- Simplified content management system
The Result
6
Integrated Websites Launched
Unified
Multi-Site Brand Ecosystem
Improved
Cross-Division Visibility
Centralized
Scalable Website Management
Enhanced
SEO Foundation for Organic Growth
