Stay FLH
Stay FLH provides accommodation solutions for students and long-term residents, with a growing focus on housing for working professionals.As the business expanded into a new customer segment, the existing website needed to evolve beyond a student-focused experience and support a broader audience without losing its existing user base.A complete website transformation was carried out to modernize the brand experience, improve usability, and create a scalable platform for future growth.
The Challenge
The existing website was primarily designed for student accommodation and lacked the flexibility to effectively support the company's new business segment for working professionals.The platform required a redesigned user journey, updated content structure, and a more versatile visual experience capable of appealing to two distinct audience groups.The project also needed to be delivered within a highly compressed 3-4 week timeline without compromising quality.
The Solution
A complete website redesign was implemented with a dual-audience experience strategy focused on usability, scalability, and modern design.
The solution included:
- Complete website transformation
- Student and professional-focused user journeys
- Modern and trend-focused visual design
- Improved content hierarchy and navigation
- Responsive mobile-first development
- Future-ready room booking architecture
- Scalable website framework
- Optimized content presentation
- Performance-focused implementation
The Result
3-4
Weeks to Complete Website
Expanded
Into a New Business Segment
Retained
Existing Student Audience Engagement
Improved
User Experience Across Audience Groups
