Web Design & Development - Communication Crafts

5 simple way to improve SEO & UX to curate a better web design

Posted on January 13, 2021July 1, 2026 by admin

It takes around half a second for a person to form a first impression of anyone. That’s the same for websites.

When a viewer opens a website, the design of the website is what instantly influences the reaction and perception of your viewer.

In fact, a study found that users highly rated websites which looked more appealing than those which didn’t, regardless of how the performance was.

However astonishing as it may sound, visual design really matters the most. It makes all the difference in the sense that it can get you the online success you are looking for.

Consider web design as an entangled web, which interconnects and influences user’s experience (UX), online visibility and business sales.

Even your site’s SEO performance directly depends on the impact of the web design!

Astonishing, isn’t it?

Now you might be wondering what UI/UX design has got to do with SEO.

Truth be told, search engines are more evolved than ever. Their algorithms are much smarter and they collect, analyze in-depth data of your site for SEO; considering on-page SEO & off-page SEO factors and determine how your site will rank on search engine result pages.

That means factors like bounce rate, conversion rates, internal linking, time spent on your website, all play an influential role in the outcome of that result. And since that completely depends on your user’s journey and their likeability of the website, which would determine if they stay or don’t. Thus affecting user engagement metrics in your favor or maybe not- considering how you play it out.

That’s why SEO & a great UX design is integral to success.

If you’re looking to optimize your webpage for better SEO, this piece is just for you. Let us see how you can improve user experience & SEO of your website.

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1. Mobile-friendly

2. Loading Speed

3. Typography

4. Better Navigation

5. Color Combinations

In the End

1. Mobile-friendly

The amount of mobile users in the world are on a continuous rise. Currently, there are more than 3.5 billion smartphone users and that figure is only bound to increase sooner than later.

More and more people access the web from their mobile devices. So, having a mobile-friendly website is important.

You might be wondering how it effects your SEO score.

Well, since most people nowadays use Google search from their mobile devices to make a query, Google uses the mobile-version of the website content for indexing, rather than the desktop version.

Thus, if your site isn’t mobile-friendly, your ranking is likely to be drastically affected.

More so, since people are quick to snap on sites that don’t offer a seamless experience throughout all devices, making it optimized for all devices is also important. You’ll need a great UI/UX design for that.

2. Loading Speed

Speed plays an important role not only influencing the user’s experience but even has an important role to play for SEO. No matter how great the visual design is, it won’t matter if the site isn’t quick to load.

Naturally, people don’t like waiting a lot. More likely waiting for long time for the site to finish loading. If your audience exits the site before the page load, it still adversely affects your bounce rate!

Since Google has also made loading time an essential factor for conversion rate optimization, sites that don’t load fast are likely to be ranked down the order.

But if you want a SEO friendly website, it’s not that tough to achieve it.

To begin with, you can start website optimization with images. Those which aren’t optimized are one of the main reasons for having slow load times.

Of course, there are other ways which involve a more technical aspect. Better coding of the functionality to reduce the CSS, JavaScript, leveraging browsing caching, HTML files and much more.

You might need to bring on-board specialties from a well-known web design & development company who can simply provide quick solutions to all your site problems.

3. Typography

Typography is another element, whose influence on the audience cannot be underestimated.

The main reason people surf through the web is to feed on the content or finding relevant information they are looking for.

That’s why content is so important.

More so, maintaining the consistency throughout to give it a more professional & aesthetic look. Conveying intent and emotion of your business is easily achievable with the help of the right font type and font size.

If you play your cards right, then your website will convey exactly the emotions you plan to instil in your viewers. Using the right type of typography, you can make your content more attractive and impact the readability of your site which curates to a better user experience.

Some quick things to keep in mind:

Proper alignment is necessary
Text size matters
Use less typeface but choose the best
Right appropriate content

A great website design company can help you guide and provide you with responsive web design solutions that will help you enhance your user experience and thus improve your overall SEO score.

4. Better Navigation

A crucial aspect of user experience design web is navigation.

When the user lands on your site, navigation links help direct your visitors to explore the content of the site. If your visitors have a difficult time searching for what they need, they might get confused or feel frustrated and ultimately decide to leave.

You don’t want that to happen!

That’s why organizing your navigation menu into specific and proper categories and subcategories so that users can easily find what they need is a crucial aspect of user experience design.

Not only this, but to yield maximum benefits of SEO in web design, you can even optimize your content keywords.

5. Color Combinations

There’s whole psychology on how colours drastically can affect the way people perceive a brand. Different shades of colour bring alive different emotions in a person. Combining the right shades of colours can convey or set the right mood for the audience.

In the End

Visuals matter the most. You should be thinking of having happy customers on your site. That should be the goal and only that should influence the design decisions you make. But take it from the pros, when it comes to user experience & SEO, you would want to invest as much as you can in an intuitive and engaging SEO-friendly UI/UX design. Ultimately that’s what’s going to be the catalyst to taking your business to new heights and achieve great success for you.

If you are unsure of how to proceed or have an idea, to begin with from scratch, you would want to work with an experienced web design & Development agency who have years of proven experience working their magic for their clients. Lucky day, that’s us!

How to create a customer-centric Ecommerce Website that sells

Posted on January 6, 2021July 1, 2026 by admin

6.54 trillion US dollars. A ballpark figure of what the global retail E-commerce sales are going to stand at in a couple of years.

It’s evident that E-commerce has already peaked and is on the path to adapting to a new revolutionized digital age.

If you’re an E-commerce business, it’s time to buckle up! Yes, people are preferring to shop online more and more these days.

But in the end, it comes down to you to convert those visitors into customers.

That’s why customer experience is so crucial to success.

Understanding your target audience’s behavior, what they like and don’t all have a valuable effect on how your site is going to perform. That’s why looking at your website’s UI/UX design, it’s important to keep your customers experience at the forefront of everything you do. From selecting the right colors to the navigation and overall look of the site; you just have a couple of crucial seconds to enable your customers to find what they are looking for quickly. Make one wrong design decision and it can sink your ship.

Take a deep breath, we’ve got you covered. Let us look at some of the things that should be at the forefront of your design aspect.

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9 Essentials to get a great Customer-Centric Ecommerce Website Design spot on

1. Create a dynamic website

Whether the user uses a mobile phone, tablet, or desktop- your website should provide a seamless and consistent performance regardless of the device. Adding functionalities and features that help curate responsiveness to the website is what you would need to do. What that means is, responsive websites will automatically adjust their layout of the site and adjust content likewise to fit the screen.

So if your website isn’t dynamic enough, users on a certain level would find it difficult to consume your content and more so, would exit the site in such a scenario. You don’t want to not have a user-friendly design. Get one and enhance your customers’ overall experience and see the difference in a matter of time!

2. Speed up your website loading

8 seconds, that’s the average attention span of a person. Imagine the amount of frustration a person would go through because of a website that takes too long to load. Combine that with the time window on our hands and we have ourselves a situation!
Matter of fact, even a 1-second delay in page response can result in a 7% drop in conversions. It’s pretty evident to what not to do- don’t make your visitors wait a relatively long time.

What you can start with is checking your speed on Google’s Page Speed Insights. There you can find out your site’s speed for mobile and web. But not only that you’ll find out what aspect you can improve your speed and carry out the necessary speed optimization tasks for it.

3. Use premium-quality visuals

If you want to enhance your customer’s experience you need a touch of high-quality visual content. People don’t have the luxury to shop in-person online- feel, touch, and then decide if to purchase or not. That’s where you can help them decide better. Great and premium-quality photos and graphics can go a long way in psychologically influencing a customer’s purchase decision.
Not only that but don’t forget to upload multiple pictures of any product you sell so that there remains no doubt in your customer’s minds; once they view it from different angles.

4. Customer testimonials

What better way to convince your visitors to buy the products than reaffirming it from the existing customers themselves!

Customer reviews play an important role in influencing a purchase online. At times, that’s what people mainly search for before buying any products.

If you’re looking for a great modern E-commerce website design, then the customer review section is surely going to be part of it.

5. Make carrying out the transaction simple

E-commerce designers often forget that the transaction part of the page is actually where the “conversions” take place. Unnecessarily making it a complex process can see the potential customers going the other way, just because they’re tired of navigating their way through it.

To make sure this doesn’t happen to your site, give the checkout process a simple and clear-cut intuitive design. The user should be able to complete the transaction hassle-free and within a few simple steps.

6. Enhance your website’s navigation architecture

Imagine getting overwhelmed with having to make so many clicks before you can find what you were looking for in the first place. If you truly want your E-commerce business to flourish, you need to keep the number of clicks to a minimum. The user should easily be able to find what they are searching for. One simple thing you can do is create different categories in your navigation bar. This enables the user to go directly to the category they are interested in.

7. Provide Multiple Payment Options

In this digital age, there are new modes of payment. Although cash on delivery, credit & debit cards are the go-to payment method. But what if they use PayPal or any other UPI service provider?
Ensure that your website lives up to its standards by providing multiple payment options. If your e-commerce site doesn’t have these payment modes, people might even find your site outdated. To ensure they don’t feel that way, make sure to integrate multiple user-friendly payment options.

8. Add Frequently Asked Questions

While the users surf through the site looking at different products, they might have some concerns. The usual questions they might have can be related to refund & return policy or something else in particular.

That’s why you should add an FAQS section on your website. Make it easy for your customers to find answers without having to take that extra effort to reach out.

Ready to take your E-commerce development that SELLS?

Yes, the customer is always right.

While designing ecommerce websites, customer experience is the most defining aspect of that’ll lead to a great website. That’s where Communication Crafts comes to play.

Our next-gen e-commerce website development services are just what you need. Whether it’s creating an engaging and responsive website that people love using, or increasing business sales- our expert ecommerce developers will help you achieve all your goals. Using the latest e-commerce development platforms: Magneto, WooCommerce, and Shopify, we enable your growth.

Landing Pages – How to Increase The Conversions Easily

Posted on October 6, 2020July 1, 2026 by admin

Landing pages – the chief ingredient for any businesses to flourish online. Landing pages serve as a magnet that helps turn leads into prospects and prospects into loyal customers.

The landing page is the face of any brand that does business online. Through digital platforms, it simply introduces the leads to the products or services a brand has to offer and why it is an ideal choice compared to their competitors.

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But what is a Landing Page?

A landing page can be your homepage or another page within your website, or it can be a standalone page created for a specific campaign, sale, or product. Figuring out a way to funnel the traffic to a specific destination on your website that would help convert leads to customers is basically what a landing page does.

It usually has no external or internal links except for the Call to Action (CTA) – which we will discuss later on. Usually, most of the landing pages incorporate both images and creative copy text that draws the user towards the desired income-generating page of a company’s website.

Though using landing pages is extensively adopted by the digital marketers across the globe, only a few from the lot understand clearly what makes a landing page work so effectively.

It doesn’t have to be a complete do-over of the landing page. Even the smallest changes can yield the best results. We at Communication Crafts have been creating landing pages for our client’s businesses since years, which also have helped significantly increase their customer base!

Finding it tough generating income or scaling your business using landing pages? It’s not as tough as it might look, let see how to make it work effectively.

10 Strategies for High-Converting Landing Pages

1. Write an attention grasping headline

While many consumers will go through all of the content on the landing page, some will never even manage to get past the headline. Write a creative headline and half of your work of persuading the leads is already done! But have a dull headline and you’ve lost your hard-earned leads! Such is the power a headline can have.

While brainstorming ideas for the headline, think about what aspect of the products you have offer will your target audience relate to. Why is your product the ideal solution for their problem? How do you solve it?

Talk about the customer’s pain points and realistic solutions your products can offer. The goal of the headline is to easily captivate your audience’s attention. Simple as that. The headline is where everything begins — interest, attention, and understanding of the brand.

2. A hooking sub-heading

A persuasive sub-heading to fuel the viewer’s interest even more! The headline gets the viewer hooked on the landing page, the sub-heading should make them want to stay. Think of a persuasive sub-headline that focuses on something that would engage the audience to take the desired action.

Depending on the design of the landing page, the subheading can be up to two or three times as long as the headline. But make sure to be crisp & concise in the message delivery that will entice the target audience.

3. Engaging visuals people would love

Visual content is the chief ingredient of all landing pages. People absorb images much faster than text. The pictures should be:

Large in size.
High-quality images appealing to watch.
Grabs the attention of the audience & shows the relevance of the product/service that you are selling.

The best landing pages have images that reflect their brand’s values, beliefs, and culture that help form a personal relationship with their customers. Design a copy of your landing pages as such and it is sure to increase your sales.

4. Just the right color combination

Getting the right colors & design on the landing pages help create a great first impression of the website. People’s moods align differently to the different colors they will see on the landing pages.

The colors used can help draw attention to specific elements by contrasting these elements against the background color. From understanding how the potential customer’s behavior is, to the age bracket- it all goes into deciding the right colors to use. Many businesses struggle with this so they hire the pros who know their way around creating the most beneficial UI/UX design for the landing pages.

This is why professional digital marketing companies always have so many success stories of gaining a noticeable increase in customers for their clients.

A great UI/UX design contributes more than half of the success for increasing business sales. Why is that? Read this and find out!

5. Offer a guarantee

One of the landing page essentials. Nothing convinces the potential customers in a more reliable way than a guarantee does! It takes the pressure off of them because the customer doesn’t have to worry about losing their money if they find no value in the product. They can get a full refund.

This not only emphasizes the brands’ commitment to providing the best customer service amongst the competitors but also is a very powerful psychological asset that can make the leads just to buy the product out of curiosity. There is no harm for them to try if they get a full refund in case they don’t like it. On the contrary, if they love it, they are sure to share the products with their friends and family! It’s a win-win!

6. Make sure the pages load fast

No one likes staring at their mobile screens, waiting for a website page to load! Even if the landing page takes five seconds to load, the viewers might not even want to see the landing page anymore! Landing pages should be quick to load, especially since many people will land on them from their mobile devices. Optimizing & testing the performance of the landing pages is an essential process to undertake before rolling it out online.

7. Honest customer testimonials

The greatest testimonials are the ones you don’t need to ask for. When customers volunteer to write about their experience using your brand’s products, make sure to not let that opportunity pass!

The more intriguing way you list reasons to buy, the more likely the customers will relate with it and will end up buying your products.
Make sure you include the customer’s experience on the landing pages and it is sure to create a success story for the brand!

Here are some ways you can unleash the power of customer testimonies!

8. Persuasive CTA button

The landing pages, in its essence, are created for the sole purpose of getting those hard-earned leads to buy the products! And that is achieved is by a powerful ‘Call to Action’ button.

After all, this is the main element on which the rest of the landing page copy is designed- to get the leads to engage with it. The actual CTA copy should be compelling. Rather than use dull phrases like “Submit” or “Click on this!”, instead use something explosive & exciting. Something like “Compare features” or ” Get your free trial!”. This is sure to get the customers’ attention and make them engage with the CTA. Also incorporating contrasting colors for the CTA can help attract the eye and enforce the click.

9. Get the homepage video right

Your average viewer will spend 90% more time on the website due to the homepage video. Even the homepage serves as a landing page at times. That’s why the video on the homepage should be simple and crisp, that can easily entice the customers to spend even more time there.

Here is everything you need to know about the do’s and dont’s of getting the homepage design just right!

Need help creating effective landing pages? Let us help you!

Creating the best landing pages strategies can bring in audiences from multiple social media platforms and demographics that can help increase the popularity of your brand. Go with a pro and make video marketing work for your company!

As a leading digital marketing and web development company, we have a wide experience in this industry of more than 15 years. We have created the best landing pages for our clients, around the world, which have proven to increase their audience & boost sales. We have the best graphic designers, SEO experts, content marketing specialists, expert developers working round the clock- creating landing pages that have great conversion rates. Being pros at designing landing pages, we cut through the noise and curate everything – from headline to the colour palette – specifically to fit your needs.

An established development company, expediting in digital marketing and producing the best landing pages, we provide a superior scope for your business to grow in this digital age!

Hire the pros and make your landing pages work wonders!

Schedule a Free Consultation Call

Tag: Web Design & Development